"They're just having fun, having a couple of beers together. "Say there's a group of employees standing around chatting," says Bloom of the Trolleys. Plus, a drink or two has been known to aid the creative process. "Most employees get in around 9 a.m., but they may work as late as 9 p.m. Jonah Bloom, head of digital strategy at Kirshenbaum, says the firm tries to make Trolleys "a fairly regular thing." Employees need a chance to bond, he says-to get away from their desks for a while and have fun mingling: creatives with accountants, accountants with staff. Non-alcoholic drinks are also are provided. These currently include Svedka vodka, Glenfiddich whiskey, Milagro Tequila, Sailor Jerry rum and Hendricks gin. It since has been retired, but the liquor still flows, including brands belonging to agency clients. The name comes from a drink cart, known affectionately as the trolley, that 20 years ago rolled around the agency dispensing cocktails. It's generally used for off-hours consumption, but that's not to say there isn't on-hours consumption as well."Īd agency Kirshenbaum, Bond, Senecal + Partners hosts internal, open-bar events called Trolleys. We think it incentivizes and enthuses employees. "Yes, we have a bar," says a spokesperson, "and it is frequently accessed. Walter Thompson has in its offices a 50-foot-long bar with pedestal stools that would put many a commercial bar to shame. Walter Thompson, BBDO, TBWA/Chiat/Day, Grey, and Mindshare. The ranks of liquor-serving firms have recently included J. Though a variety of companies today serve alcohol to employees, it's still ad agencies who hold highest the gin-soaked torch. It's proud, assertive drinking, with liquor bottles and decanters in plain sight. We see office workers having an in-office pop before heading out to a multiple-martini lunch, then returning for an afternoon aperitif. Those "Mad Men" of the '60s may not have been so mad after all.įor anyone unfamiliar with the hit TV series, "Mad Men" depicts the goings-on in a Madison Avenue advertising agency of the 1960s, including the manners and mores of boozing at that time. In fact, some will even buy the booze, on the theory that a little tippling makes for a happier employee-and maybe, too, as a new study suggests, a more creative one. Ap- Drinking on the job? Some employers say they're fine with that.
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